Discover NEOM - Asia Tour
Richard Attias & Associates for NEOM
The Discover NEOM Asia Tour was a series of three consecutive events designed to introduce NEOM’s vision to key audiences across Asia. Each event aimed to create a cohesive and immersive brand experience that reflected NEOM’s innovative and forward-thinking identity.
The client provided all imagery and requested a clean, modern aesthetic that aligned with NEOM’s established brand. Consistency across all events was key, with an emphasis on clarity, professionalism, and visual impact. The designs needed to be adaptable to different venues while maintaining a unified look and feel throughout the tour.
Key design choices included a minimalist layout strategy that highlighted client-provided visuals, clear bilingual typography to accommodate multiple languages, and a modular design system that allowed for efficient production across varying formats.
Role: Junior Designer
Deliverables: Factsheets, invitations, step & repeats, miscellaneous large and small print graphics, vinyl directional stickers, event brochure
Postcard Invitation - Seoul, Korea
Email Invitation - Seoul, Korea
Digital Factsheet - Seoul, Korea
Directional & Large Print Graphics - Seoul, Korea
Directional Signage - Vinyl Sticker
NEOM Branding - Vinyl Sticker
Plenary Walls
Step & Repeat
Light Box Graphic
Light Box Graphic
Postcard Invitation - Tokyo, Japan
Digital Factsheet - Tokyo, Japan
Fold-Up Informational Brochure - Tokyo, Japan
Postcard Invitation - Singapore
Digital Factsheet - Singapore
Large Print Graphics - Singapore
Large Wall Graphics
Step & Repeat
Large Wall Graphics
